Dacia

Ingenious Productions

Teams involved

  • Brand Communication

A campaign to show that when you apply Dacia’s smart engineering and ingenuity to the world of marketing, you can make a little go a long way.

Where many car brands might baulk at the idea of creating an advert without a full crew and budget, we saw an opportunity to use the same smart thinking that Dacia uses in its alternative business model and efficient engineering to make an advert for the times.

We created one of the stand-out advertising campaigns of lockdown using three laptops, a drill, a record player, some bike lights and a 1:43 scale model of a Dacia Duster.

Results

30%

increase in spontaneous awareness

22.4%

increase in sales YoY in campaign launch month

Interested in working together?