The Rise of Bakertweet

Since we first posted about Bakertweet it's been on a bit of a roll.

It's been in real newspapers, blogs, trend websites, in Wired, on the radio, and someone even filmed a little segment for the tellyvision but that's not been shown yet (as far as we know).

However we were joking last week about how it hadn't yet 'made it' because it hadn't been featured in the Hindustan Times. (A few years ago the Global Rich List made it to the front page of the aforementioned paper and we've used that as the benchmark of PR achievement ever since).

So imagine our joy when we found that Bakertweet had made it onto the HT website. We're not sure if it's in the print edition, but our fingers  are crossed!

Just goes to show what happens when you execute a simple idea in the right way at the right time.