Rubber- DuckZilla. He doesn't like water!

Japan gave us Manga, GameBoy, the Udon and young chicks who run round Shibuya dressed like USB sticks. So we nicked some of their cultural awesomeness, mixed it with a heavy dose of next level augmented reality shizzle and RubberDuckZilla.com was born.

Our brethren at Mother made this killer ad for Oasis (the drink for folk who don't like water) - and we were briefed to make RubberDuckZilla come alive online. So we took them at their word and make RubberDuckZilla come to life (in your hand and on your face).

AR is a bit flavour-of-the-monthy right now - but we wanted to try and push it somewhere interesting. So we've used it at the heart of a bunch of waterphobic Nipponophilic retro-games. Only 2 of the 4 sections of the site are live right now. The next sections are unlocked when major media partnerships kick-in next month.

Here's Chris playing Massive Aqua Rampage:



Oh and in case you didn't spot the URL it's RubberDuckZilla.com