Manifesto

French Connection shows a new rugged and bearded face for 2010: The Man.

He's part of a new campaign to raise brand awareness and boost sales of their menswear collections.

At Poke, we were asked to create an online voice to germinate a new breed of born-again man-folk, launching side-by-side with the arrival of 'The Man' at French Connection.

The result is Manifesto, a blog made of manly hints, beefy tips and tough challenges. It's constructed by an editorial A-Team with experience at Vice, The Face and The Juke.

Manifesto also extends to a Twitter profile and Facebook page to spread the manly word around as much of Le Internet  as we can get our big, coarse, man-hands on.
Check the MANIFESTO here.