POKE Project Launch http://www.pokelondon.com/ Poke London ltd Poke London Rss Feed Filtered on Project Launch info@pokelondon.com 2010-09-02 14:20:59 <![CDATA[Now showing: Movie Mates]]> http://www.pokelondon.com/story/project-launch/now-showing-movie-mates/

Ever struggled deciding which mate to take to the movies? We certainly have. So to make things easier, we’ve launched Movie Mates, a new show that’ll help you choose the perfect mate for a movie on Orange Wednesdays.

We all love talking about films. Especially the bits you chat about straight after it’s finished, when you’re walking up the cinema stairs in the dark trying not to fall over. You know the kind of thing: amazing special effects, awesome soundtracks and creepy little kids. That’s what Movie Mates is all about.

Every week the loveable Phil and Jacob will be giving their unique take on the week’s hottest new movie release. Delving deep into its weird and wonderful intricacies, they’ll talk about the three best bits that some of your buddies might like. With those best bits in mind, you can then decide which of your mates will like the movie the most, and invite them to see it with you next Orange Wednesday, or just share the best bits around with all your mates on Facebook and Twitter.

So, next time you’re thinking of moseying down to the cinema on Orange Wednesdays, go to orange.co.uk/moviemates for a slice of banter, a slurp of fun and a great big helping hand choosing your very own movie mate. 

]]>
Project Launch http://www.pokelondon.com/story/project-launch/now-showing-movie-mates/ 16/07/2010 06:35:59 PM 16/07/2010 06:35:59 PM
<![CDATA[Creating the most tagged photo - ever!]]> http://www.pokelondon.com/story/project-launch/creating-the-most-tagged-photo-ever-/ Last week POKE was at Glastonbury on the Pyramid Stage taking photos of the 70,000-strong crowd that were watching England play Slovenia. Back then it was sunny and we thought we still had a chance in the World Cup.

This week the football isn’t looking so good, but it’s still sunny and we’ve just launched GlastoTag for Orange - a rather beautiful deep-zoomable 1.3 gigapixel monster photo of the crowd where people can find and tag themselves and their mates using Facebook.

GlastoTag was created by stitching together 36 photos taken in under a minute using two incredibly expensive Hasselblad cameras, a rather skilled photographer (Douglas Fisher) and some cunning 180-degree manual panning action covering all 350 metres of the Pyramid Stage field and everyone in it.

If enough people get involved, Orange might even set a word record for the most people tagged in an online photo, which would be nice. With over three thousand people tagged in the first 48hrs, our chances are looking pretty good.

Even if you didn’t go, then have a play around. Never before have you been able to take such a close-up look at the Pyramid Stage crowd in such full billion pixel glory.  

http://glastonbury.orange.co.uk/glastotag]]>
Project Launch http://www.pokelondon.com/story/project-launch/creating-the-most-tagged-photo-ever-/ 01/07/2010 03:54:02 PM 01/07/2010 03:54:02 PM
<![CDATA[The Beautiful Game]]> http://www.pokelondon.com/story/project-launch/the-beautiful-game/

Team Shot and a couple of action shots here, caught by Fred.

Match report:

Poke 1 – AKQA 4
Attendance – 15
Man of the Match – Chris ‘bulldozer’ Condron
As the Poke footballers took to the Mabley Green pitch, looking particularly dapper in their red and white strips, expectations were high and fitness levels low for this much-hyped fixture. Cheered on by a raucous travelling army and under the tactical guidance of manager Dom O’Neill, the scene was set for an epic encounter.

The game began at a frenetic pace, with both sides having good early chances. After a close opening, double disaster struck when AKQA went one nil up, and experienced Portugese shot-stopper Vasco limped off shortly after with what was later to be revealed as a dreaded metatarsal injury. The footballing world wishes him the best in his return to action, including David Beckham, who last night released this statement.

‘I really feel for the geezer. I went through exactly the same injury and I know how he’s feeling right now. All I can say is keep your chin up son and keep playing those tunes’.    

Laughing in the face of adversity, the Poke boys rallied, and after some strong interplay in the middle of the park, captain marvel Andy Whitlock broke through, only to be hauled down by a floundering AKQA defender. With minimum fuss, the cool playmaker slotted home the penalty with aplomb. Cue wild (although somewhat delayed) celebrations from the travelling Poke fans.

]]>
Project Launch http://www.pokelondon.com/story/project-launch/the-beautiful-game/ 18/06/2010 03:41:21 PM 18/06/2010 03:41:21 PM
<![CDATA[Still Going Strong]]> http://www.pokelondon.com/story/project-launch/still-going-strong/

Not many things are still going strong after seven years. The Spice Girls didn’t make it past five, people stopped getting excited about swine flu after six months, and children stopped feeding their Tamagotchis after about half a day.

But for whatever reason the Global Rich List, launched in 2003, continues to surprise people with their unexpected financial ranking in the world - which makes them feel instantly better about their income, and in turn puts them in a much happier place to think about giving some of it to a good cause.

It’s raked in over 400k uniques this week and had some nice mentions in the press, here and here. You won’t find it on Facebook because Facebook didn’t exist seven years ago (weird to think, eh?) but it has been making lots of twitter noise.

And best of all, the graphics are so retro they’ve come into fashion all over again. Sweet.

]]>
Project Launch http://www.pokelondon.com/story/project-launch/still-going-strong/ 14/05/2010 05:01:16 PM 14/05/2010 05:01:16 PM
<![CDATA[Save us a seat]]> http://www.pokelondon.com/story/project-launch/save-us-a-seat/ ]]> Project Launch http://www.pokelondon.com/story/project-launch/save-us-a-seat/ 12/05/2010 01:43:11 PM 12/05/2010 01:43:11 PM <![CDATA[And the winner is...]]> http://www.pokelondon.com/story/project-launch/and-the-winner-is-/

The general election is over! Yahoo! came to us looking for a light, fun way to get people talking about politics. We gave them The People's Policies.

 Simply put, people could make their own policies (better education; more ice cream) and it would go straight out to the public vote. The best policies were scattered across the web in Yahoo! ads so millions more could vote in-banner. 


Real-time voting meant that the leaderboard was constantly changing – and our resident political cartoonist uploaded his interpretations of those policies as fast as he could scribble.

With more than 1 million votes cast, congratulations to Justin from Kent on his winning policy: 'Make Solar Power Cheaper!'

]]>
Project Launch http://www.pokelondon.com/story/project-launch/and-the-winner-is-/ 09/04/2010 06:14:43 PM 09/04/2010 06:14:43 PM
<![CDATA[Manifesto]]> http://www.pokelondon.com/story/project-launch/manifesto/

French Connection shows a new rugged and bearded face for 2010: The Man.

He's part of a new campaign to raise brand awareness and boost sales of their menswear collections.

At Poke, we were asked to create an online voice to germinate a new breed of born-again man-folk, launching side-by-side with the arrival of 'The Man' at French Connection.

The result is Manifesto, a blog made of manly hints, beefy tips and tough challenges. It's constructed by an editorial A-Team with experience at Vice, The Face and The Juke.

Manifesto also extends to a Twitter profile and Facebook page to spread the manly word around as much of Le Internet  as we can get our big, coarse, man-hands on.
Check the MANIFESTO here.

]]>
Project Launch http://www.pokelondon.com/story/project-launch/manifesto/ 02/03/2010 12:48:16 PM 02/03/2010 12:48:16 PM
<![CDATA[Skype Outside]]> http://www.pokelondon.com/story/project-launch/skype-outside/

Skype has launched Skype Mobile for people who need Skype when they’re out and about, meaning you’re free to escape from your computer and use Skype in the garden or down on the beach.

Following on from the success of Skype’s Nomads campaign in 2009, the Skype Outside campaign involves getting artists from around the world to create new art from Skype calls. Five artists from across the globe are on call to help transform people’s personal messages into outdoor art.

This very minute, messages are being sculpted into trees in Turkey, taken to the streets of Tokyo, turned into contemporary art in the USA, set free in the Australian Outback and re-imagined by street performers in Barcelona.

Each artist has the Skype application on their mobile phone and anyone in the world can call one of them, leave a voice message and then have their message unleashed into the great outdoors.

The results are being filmed and edited daily by Pulse, uploaded to YouTube and shared here: http://outside.skype.com]]>
Project Launch http://www.pokelondon.com/story/project-launch/skype-outside/ 22/02/2010 04:35:58 PM 22/02/2010 04:35:58 PM
<![CDATA[The Name of the Game]]> http://www.pokelondon.com/story/project-launch/the-name-of-the-game/

The new Virgin F1 Racing car (or "VR-01" for those in the know) was revealed yesterday at Silverstone. As part of the launch hullaballoo, we're asking fans to name Timo and Lucas' rides.

The Twittersphere seems pretty interested, so why not give it a try? Just include the #namethevirginf1car hashtag and tweet away.

Winners will get to be part of F1 history (well, for 2010 at least) and some autographed swag to seal the deal.

Come and join the banter

]]>
Project Launch http://www.pokelondon.com/story/project-launch/the-name-of-the-game/ 04/02/2010 05:33:23 PM 04/02/2010 05:33:23 PM
<![CDATA[Yo, Yodelizer]]> http://www.pokelondon.com/story/project-launch/yo-yodelizer/

Just like the Eskimos are meant to have loads of words for snow (because they're snow experts), we wanted the new, open, Yahoo! to have loads of yodels for all kinds of awesome web stuff. What if the internet has served you something gross? Or sexy? Or sexy-gross? Whatever, there's a yodel for that.

The Yahoo! Yodelizer can be used to create a yodel to celebrate ANYTHING you might find on the web.

Making a Yodel is super easy. Using your keyboard, you can create a Yodel from a bunch of pre-recorded YAs and Hoos. Then you can attach it to whatever you like on the internet. There's no logging in, no labyrinthine instructions and it's annoyingly addictive.

It's kind of like a URL shortener. But with added yodelly goodness.

Visit the Site



]]>
Project Launch http://www.pokelondon.com/story/project-launch/yo-yodelizer/ 25/01/2010 04:39:04 PM 25/01/2010 04:39:04 PM
<![CDATA[Pass the Gauloises]]> http://www.pokelondon.com/story/project-launch/pass-the-gauloises/ Poke has teamed up with Stella Artois and The Auteurs to bring you some serious Francophilia. Classic French films from the 1960s by Truffaut, Godard, Marker, Demy, and Resnais are playing exclusively from the online cinema, The Auteurs. And you can watch a free film every day for a week from 15th - 22nd December. Très bien.

www.theauteurs.com/stellaartois 


]]>
Project Launch http://www.pokelondon.com/story/project-launch/pass-the-gauloises/ 16/12/2009 04:16:32 PM 16/12/2009 04:16:32 PM
<![CDATA[Branson's Sexy Beast]]> http://www.pokelondon.com/story/project-launch/bransons-sexy-beast/

Richard Branson took the lid of the F1 world's worst kept secret as he unveiled his new racing team, and simultaneously we launched the world's biggest holding page™  ;) 

www.virginracing.com

]]>
Project Launch http://www.pokelondon.com/story/project-launch/bransons-sexy-beast/ 15/12/2009 04:25:25 PM 15/12/2009 04:25:25 PM
<![CDATA[Christmas is coming for The Teens' Speech]]> http://www.pokelondon.com/story/project-launch/christmas-is-coming-for-the-teens-speech/ The filming's done and we're into the editing suite. Over 20 hours of interviews are being distilled down into the final footage that will make up The Teens' Speech film. It premieres on the front page of Myspace on Christmas Day sometime after 3pm. If you'd like to follow the final stages of this exciting Barnardo's project over the next few weeks, then just check into the blog:

http://www.theteensspeech.org.uk]]>
Project Launch http://www.pokelondon.com/story/project-launch/christmas-is-coming-for-the-teens-speech/ 04/12/2009 05:19:39 PM 04/12/2009 05:19:39 PM
<![CDATA[The Teens’ Speech]]> http://www.pokelondon.com/story/project-launch/the-teens-speech/

We’re rather proud to announce our first piece of work for children’s charity, Barnardo’s.

On Christmas Day 2009 we're letting the teenagers of UK address the nation. 

So, after lunch, instead of turning on the telly, visit the homepage of MySpace and see what our country's teenagers have to say about the state of the nation. 

Over the next two months we're asking 13-19 year-olds to share their views and upload videos across a range of serious subject matters. The best uploads will in incorporated into the final film.

The Poke blog is normally a bit flippant and doesn't take things too seriously. But this is one of those times when we need to be a bit less blah-blah about stuff. Teenagers in the UK are having a pretty tough time of it on all fronts, and they get universally panned in our wonderful mainstream media. So we're really hoping that this project can make a genuine difference to the lives of teenagers, and all the people affected by teenagers (that's all of us in case you hadn't figured it out).

Watch the intro film:



- We hope it will empower young people and challenge stereotypes

- We hope it will attract an adult audience that is numbed by charity appeals, but interested in the future of Britain

- We hope it will make people think about the opportunities they have in life and appreciate that chances are not dished out equally

- And we hope it will contextualise Barnardo’s message; because what they do is remarkable, but can’t be fully appreciated without asking people to think a little.

As you’d expect, the project plays out in various places across the web. Facebook, Twitter, YouTube, MySpace, etc. Plus you can follow the story and share your thoughts on The Teens’ Speech blog.   

And we've got a favour to ask, could you please tell any teens you know about the MySpace and YouTube channels.  

And if you want to see how Barnardo's everyday work helps to turn young lives around here's a few short video case studies we created to tell the complex human stories behind Barnardo's work.

]]>
Project Launch http://www.pokelondon.com/story/project-launch/the-teens-speech/ 18/11/2009 10:49:59 AM 18/11/2009 10:49:59 AM
<![CDATA[Poke Looks To The Future With The History Channel]]> http://www.pokelondon.com/story/project-launch/poke-looks-to-the-future-with-the-history-channel/

Poke have clocked up lots of TV related design and consultancy projects over the years, working in some way or other with four of the five UK terrestrials over here and TNT, BBC Worldwide and 19 Entertainment across the pond. Broadband is in the process of turning all moving image based industries upside down,  just as it did with music before it. The landscape is no less complex and the answers to the “how do we stay relevant, profitable, interesting etc etc?” are no easier to answer. At Poke we love a challenge that combines the touchy-feely of design and digital culture with the business realities created by a fundamental shift in model.

So when the lovely people at the History Channel asked us to modernise their website’s proposition, structure, functionality and design, we jumped at the chance to step-up to some tall orders…

“Create a site to attract a young audience; balance the first steps to on-demand viewing with the current channel viewing; build a site that works across the family of channels and translates in other territories too.”

Well, we’re proud to tell you History.co.uk is now live and here’s how we squared up to the challenge…

On the front page we see an embedded video player present all the freshest stuff in collapsible boxes, stacked up in blog-like reverse chronological order. People now know what is new, the instant they arrive. This also doubled up as a smart way to include multiple banner ads that give a nod to the content they’re displayed next to (good for ad selling as a bit of context is pretty useful for targeting). Video plays in-place rather than always flipping back to a fixed position player (why does everybody do that?)

Show pages include full episodes and clips to get viewers interested, a natural focal point also for SEO as online audiences so often follow the show franchises rather than the channel’s . The trick was to keep people on the site, so there are promotions, competitions, photo galleries and loads of other juicy content to suck them back in time and time again. A neat hook-up button records onto your Sky Box via the site, making for a nimble user-experience. 

We added an interactive timeline to demonstrate how every programme is a snapshot of history, and with thousands of content snippets archived in the encyclopedia, it’s an incentive to stay put and keep reading.

We’re especially proud of our JavaScript TV schedule. We broke with formulaic Excel-style tradition to create a seamless listing that swooshes from left to right.

Over the coming months new content and features are going-up, plus pre and post roll ads on episodes and clips. This site is just the first to go live, with Military History, Crime and Investigation and Bio all set for a facelift soon. Oh, and if you’re in Poland, you’ll be seeing the History Channel site going live over there too. New sites will also roll out over History’s ROW (rest of world – ha, don’t you just love that) territories too.

Big thanks go to our pals at Lshift and Amberlight for building the backend and usability, respectively. And, of course, to the folks at the History Channel. It’s been an absolute honour.

So enough of the chat, head on over there and get digging.

History.co.uk

]]>
Project Launch http://www.pokelondon.com/story/project-launch/poke-looks-to-the-future-with-the-history-channel/ 27/07/2009 03:12:11 PM 27/07/2009 03:12:11 PM
<![CDATA[Poke launch new City website]]> http://www.pokelondon.com/story/project-launch/poke-launch-new-city-website/

Poke are proud to present the brand new site for Manchester City Football Club. In the eye of the storm of new signings and a spanky new Umbro kit, we had to get a new website live. We just about got there, albeit it slightly later than planned (ahem!). It's all part of an exciting new era for the Club as they set-out to become a major player in world football.

The site is currently very much in phase 1. Before the whistle blows on the start of the new Premier League season, we'll have added a spanking new ticketing / seat selection area, fully integrated with the online shop - so that's a single basket experience for them that wants it. And, we're hoping the Match Day Centre, which plugs you right into the heart of the action, live, as it happens, is going to win us many new fans from around the globe.

It's been a mammoth project throughout 2009 featuring a huge Poke team, as well as a massive effort from our technical buddies at Aqueduct. Oh, and Endemol have just recently joined the party, creating some lovely videos for the site.

As with any of these things, having a great client is key to producing great work, and without getting all bum-crawly about it, we've been working with some of the best. Respect.

Visit: http://www.mcfc.co.uk

]]>
Project Launch http://www.pokelondon.com/story/project-launch/poke-launch-new-city-website/ 02/07/2009 03:43:01 PM 02/07/2009 03:43:01 PM
<![CDATA[Rubber- DuckZilla. He doesn't like water!]]> http://www.pokelondon.com/story/project-launch/rubber-duckzilla-he-doesnt-like-water-/

Japan gave us Manga, GameBoy, the Udon and young chicks who run round Shibuya dressed like USB sticks. So we nicked some of their cultural awesomeness, mixed it with a heavy dose of next level augmented reality shizzle and RubberDuckZilla.com was born.

 



Our brethren at Mother made this killer ad for Oasis (the drink for folk who don't like water) - and we were briefed to make RubberDuckZilla come alive online. So we took them at their word and make RubberDuckZilla come to life (in your hand and on your face).

AR is a bit flavour-of-the-monthy right now - but we wanted to try and push it somewhere interesting. So we've used it at the heart of a bunch of waterphobic Nipponophilic retro-games. Only 2 of the 4 sections of the site are live right now. The next sections are unlocked when major media partnerships kick-in next month.

Here's Chris playing Massive Aqua Rampage:



Oh and in case you didn't spot the URL it's RubberDuckZilla.com

  Rubber Duck Zilla

]]>
Project Launch http://www.pokelondon.com/story/project-launch/rubber-duckzilla-he-doesnt-like-water-/ 21/05/2009 10:05:14 AM 21/05/2009 10:05:14 AM
<![CDATA[The Rise of Bakertweet]]> http://www.pokelondon.com/story/project-launch/the-rise-of-bakertweet/

Since we first posted about Bakertweet it's been on a bit of a roll.

It's been in real newspapers, blogs, trend websites, in Wired, on the radio, and someone even filmed a little segment for the tellyvision but that's not been shown yet (as far as we know).

However we were joking last week about how it hadn't yet 'made it' because it hadn't been featured in the Hindustan Times. (A few years ago the Global Rich List made it to the front page of the aforementioned paper and we've used that as the benchmark of PR achievement ever since).

hindustan

So imagine our joy when we found that Bakertweet had made it onto the HT website. We're not sure if it's in the print edition, but our fingers  are crossed!

Just goes to show what happens when you execute a simple idea in the right way at the right time.

]]>
Project Launch http://www.pokelondon.com/story/project-launch/the-rise-of-bakertweet/ 14/04/2009 02:53:03 PM 14/04/2009 02:53:03 PM
<![CDATA[Banter like a pro on iPhone]]> http://www.pokelondon.com/story/project-launch/banter-like-a-pro-on-iphone/

 

 



Yay! Poke's first official iPhone app for Cobra...

 

Cobra is a burp-light beer. Which means that whilst your on a session you can go on chatting without being interrupted by gassy interjections. Leading to ehanced banter-potential.

So we thought we'd go a bit further and create an iPhone app that allows you to be a banter-master even if you're not blessed in the wit department.

We pulled together a bunch of 'funny guys' and got them to fill the app with gags and blokey blah blah blah. Even if you don't stick it in front of your gob like in the video it's a sweet way to get funny stuff on your gadget.

Now you're talking.

 

]]>
Project Launch http://www.pokelondon.com/story/project-launch/banter-like-a-pro-on-iphone/ 07/04/2009 03:09:03 PM 07/04/2009 03:09:03 PM
<![CDATA[Mmmm. Doughnuts. Arduino Style.]]> http://www.pokelondon.com/story/project-launch/mmmm-doughnuts-arduino-style-/

Well maybe not doughnuts, but certainly lovely warm scones and scrumptious cupcakes.

Everyone knows the best time to get your baked goods is when they're fresh out the oven. So we figured that this could be a killer use of Twitter. Letting followers know that fresh goodies are ready right now. But bakeries don't want laptops or phones lying around in the kitchen. Flour, eggs and technology don't mix so well.

So we built BakerTweet.

It's a bespoke piece of hardware (with Arduino-based guts) that allows our friends at Albion across the road to select what's just been baked and ping the relevant Twitter message to local customers. Meaning that you can time your trips to Albion to pick up the freshest freshness. We're pulling together a 'how we did it' post for all you geeky types to check out. Just give us a day or two...

If you want to see what's coming out of the Albion's Oven you need to follow @albionsoven on Twitter and you'll be up to speed on the latest oven output.

Just a day old and followers are flocking to Albion - even No:10 has signed-up - so maybe Gordon and Barack are planning to drop in for tea and scones after business winds-up at the G20.

 

]]>
Project Launch http://www.pokelondon.com/story/project-launch/mmmm-doughnuts-arduino-style-/ 01/04/2009 10:07:23 AM 01/04/2009 10:07:23 AM