Y.CO
The brief:
Create an incredibly seductive website that showcases Y.CO as the world’s premier provider of luxury yachting holidays – and that also gets quickly to the point (yacht users rarely have a lot of time).
Poke’s answer:
A bold, uncluttered design, using HTML5 techniques let us present lush interaction and video (provided by Neon.tv), on to any device prospective customers might be using (stats told us tablets were favoured by yachting enthusiasts).
Nitty gritty
Y.CO needed a site that truly told their story – a story that is about amazing experiences as much as it is about beautiful boats. We focused on building a platform that features evocative narratives, told through images and video as well as text.
Our research found that much of Y.CO’s web traffic comes from users of iPads, so we developed the site to work as beautifully on tablets as it does on desktops.
Clear, calm and simply beautiful to behold: the Y.CO site is everything most yachting holiday websites are not. It means that users can get excited about their holidays from the very beginning of the process, without having to struggle with confusing booking processes or being given the hard sell.
Highlights
- Developing a platform that didn’t just look good, but which could be used as a creative tool – so that the Y.Co team can go on adding new experiences as their business grows.
- Getting to grips with HTML5.
- Daydreaming about the Y.CO adventures we’d love to go on.
