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Daily Mirror 1972

Newton Machine in action

Newton Machine in action

Newton Machine in action

The Website Gallery

Fancy yourself as a model? A stylist?

... A photographer? Topshop continue to dominate the fashion high street, and now they've teamed-up with iconic photographer Helmut Newton to recreate the Newton Machine. Poke's site is the perfect compliment to the elegant, paired-back approach of Helmut Newton's work and captures the spirit and playfulness of Topshop. The Gallery brings to life this modern-take on an old master.

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