The words are just there to make the reader feel grown up, aren't they? Fashion is primarily a visual thing, we don't need to tell you that. So, for the new Kate Moss Topshop collection we've let the images sing, creating a paired back, blog-like format that allows the Topshop team to create a stunning image and video orgy as and when stuff rolls into their inboxes. The dynamism of a blog with the richness of visually lead design - that was the idea. We hope you like it.