"Show me" buttons
Show that the Yahoo! homepage is a great source for brilliant things across the web.
We created two lovely big buttons on the homepage. One said ‘show me a fun thing’ and the other said ‘show me an interesting thing’. They did what they said on the tin.
Instead of a message or an advert, we used simple, appealing functionality with two beautiful looking objects that you couldn’t help but click. Each page refresh changed the location that the buttons pointed to, sometimes even to ‘inspiring things’ and ‘bizarre things’, giving users an addictive reason to keep revisiting and refreshing.
- Making something incredibly simple that was such a huge hit.
- Choosing what things we would point to around the web.