Rimmellondon.com is all about being a 15-24 year old woman. With a focus on being edgier and more streetwise than other beauty brands (even using the word streetwise has marked me out as being too old, and not a woman).

These young women know themselves. They don't want set rules of beauty and are bored of the ‘perfect’ look. They know they're worth it. But would never say anything as imbecilic as "because I'm worth it". They want something real and achievable.

The site builds on the cool, streetwise London image of Rimmel. With make-up tips (not rules, tips, there's a big difference!), advice and commissioned features.

The site exists in multiple languages and locations and Poke were part of the global team that kept it going.

We also did a bunch of promotional things like Party in the Park, and Glam Your Man, which encouraged girls to experiment on their boyfriends proving that even rough blokes can be made pretty using coloured goo. 

It was one of our very first clients.

The site has been changed recently and isn't Poke's work any more so don't go giving us credit (or slagging us of if you don't like it).