Facing stiff competition from more 'activist' organisations Oxfam badly needed to shake off its 'shops that smell like jumble sales' image and do some stuff with relevance to a younger audience.

Poke worked on a number of projects with Oxfam:

• the design and build of a portal aimed at a younger audience with action at its core
• the design of an MP3 download service, Bignoisemusic.com (no longer live)- which the Guradian ranked highly here
• and we even commissioned a series of t-shirts created by our friends and collaborators.

The t-shirts went on to be best sellers at Glastonbury (we've even spotted a few copies of them in a street market in India, which is flattering).