Aimed squarely at the youth pay-as-you-go market the plan was to create something that would get Orange legitimately involved with the explosive growth of social networks.

Poke created a new 'social networking' tariff with Orange.

So we created a system whereby if you invite someone to join Orange, and they do, you both get super-cheap texts and calls to each other (and everyone else in your friend's network).

If you've been to most social networking pages you'll have noticed that they're covered in 'page bling', buttons for this, widgets for that, slideshows, messages, etc. etc. etc. So in order to get word of the Mob Mates tariff out there we created tools that let people make their own 'page bling'.

We commissioned some cult illustrators and got them to create families of assets that could be combined to create nice stuff to go on web pages (effectively ads for that person's own Mob Mates network).

The tariff is running successfully around all good Social Networks near you. If you're lucky, and you've got the right kind of mates, you might just get invited...