Manchester City
The brief:
Create a world-beating entertainment website.
Poke’s answer:
A site where everything revolves around the experience you want as a passionate football fan, whether you’re in Manchester, Miami or Malaysia.
Nitty gritty
We dropped the traditional subscription model along with all format advertising, placed video up front and made it free to all visitors. The ticketing experience was completely redesigned, showing buyers not only where they’d be seated but the view they’d enjoy too. And to optimise cross-selling opportunities, we integrated the shopping experience across ticketing and the online store.
Facebook, Twitter and fan forums were integrated into the site so content could bleed organically into other online conversations. And we built an ambitious, real-time Match Day Centre – bursting with live data, statistics, fixtures and match reports – just to make sure we over-delivered.
Visit the site: mcfc.co.uk
Highlights
- Passionate fan approval, even from rival Manchester United fans who praised the new City site as the best in the world.
- Creating a football site that raised the bar.
- Picking up a few nice awards along the way.
Related Projects
Awards
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Econsultancy Innovation Awards
Winner ‘Innovation in Web Content Management’ 2009
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Sitecore Awards
Winner ‘Site of the Year’ 2009
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Golden Twits Awards
Winner ‘'Public Vote' Best Twitter Channel’ 2009
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.net Magazine Awards
Runner-up ‘Redesign of the Year’ 2009