Jenny Packham, designer of choice to Hollywood A-listers Keira Knightley, Eva Longoria and Beyonce, asked Poke to design a beautiful, new website showcasing both her ready-to-wear and bridal ranges.

Being total frock-lovers we couldn't really say no.

The new site captures the luxurious and glamorous spirit of her designs and was designed to translate well internationally which is vitally important to a brand with an audience as global as this one. The site launches ahead of Jenny Packham’s first ready-to-wear boutique, which is due to open in Mayfair, London early in 2008.

We picked-up from the new identity created by Saturday, bringing simple elegance to both sides of the business - borrowing from the quiet opaque beauty in the bridal selection, and the textural sharp cuts and layers of the ready to wear collections.

Of course, the clothing is the true heroine of the site, and we hope we’ve given it a space in which to shine.