Fashion label J Lindeberg's first site.

We built a Flash-based CMS that would allow their team to create the pages, meaning each item could have a page that reflected its character and structure. The clothes dictated the pages, rather than the page template driving the design (as can happen if you're not careful).

The site was created to showcase the clothes. So we kept the design simple, clean and unfussy. A bit like J Lindeberg clothes some might say?

We were also at the forefront of technical fashion too - creating a really slick AJAX-driven store finder, back when AJAX was still really underground and cool ;-)