Our job is not to tell you about David Gest.

The wikipedian oracle can tell you all about Mr Gest and his rich and varied past.

Anyway. ITV were launching a TV series about David and his journey around the UK meeting the great people of Britain. Kind of like Barrymore on acid, but then Barrymore probably was on acid, so it's probably not like that at all.

Because of the kind of guy he is (creative, opinionated, slightly odd) we thought it'd be interesting to let him design his own site. An idea that didn't quite come to total fruition, which is probably a blessing for the population of the internet. But the site did end up being a blog that documented some of the more interesting bits of his journey around the UK.

We used various social media tools like YouTube to make sure the content and features were as portable and visible as possible. We also made some nice video ads too.