Amplify Orange’s sponsorship of the BAFTA Film Awards across social media platforms by engaging the target audience on the Orange BAFTA site, while integrating a wider breadth of conversations from across the web about BAFTA nominees.
We created Flickometer; a real time data visualisation of Twitter activity around the BAFTA Awards, the nominees and the eventual winners.
Using a custom-built search algorithm, Flickometer trawled Twitter for chat about BAFTA – from discussions the awards and the nominated films, performers and creatives, to feedback about the eventual winners (and losers).
It was a one-stop social cinema shop: not only did Flickometer gives users the ability to gauge the overall noise around key BAFTA topics, users could read individual tweets relating to the awards and engage in the conversation themselves by tweeting straight from Flickometer. For those who needed a better briefing on the films in the competition, we incuded a built-in function to allow users to watch movie trailers from within the Flickometer itself.
In order to broaden the reach to the target audience, we identified key on Twitter and integrated their opinions on who should win and why into the Flickometer.
- Assembling and working with a crack multi-agency team including Poke, Smesh (http://smeshup.com) and Sennep (http://www.sennep.com).
- Winning a Marketing Week Data Strategy Award. Glam!