Promote the Orange BAFTA Awards while driving awareness of Orange Wednesdays and Orange Film to Go.
Orange Film Pulse: a one-stop platform to collate and crunch data about what the internet’s saying about film – and distilling it in to one simple score.
What’s the hottest film to watch – right now? It’s a perennial question, and a million places on the internet to find as many different answers. We decided to build a platform that would distill opinions on film with a single, straightforward score.
Orange Film Pulse crawls the internet for buzz about film. Drawing on user reviews from the Orange Film Club Facebook page, tweets, blog posts and critic review from national print publications (think the Guardian, Total Film and Little White Lies), in order to calculate each film’s score from the broadest possible spectrum of opinion. In addition to the score, each film’s page also highlighted a selection of what people were saying – and urged users to join in the conversation themselves.
Of course, chatting about films is just scratching the surface – we wanted to help users watch them, too, which is why we added built-in functions to help users see the films everyone was raving about. Easy click-through Orange customers to redeem their Orange Wednesday promotions in order to see 2012 BAFTA nominees, as well as get their code to download BAFTA classics from Orange Film to Go each Thursday during BAFTA season.
- Creating the first tool to give objective opinion about films by combining data from critics as well as everyday film fans.
- Watching The Artist storm to the top of Film Pulse before it stormed to a victory in the Academy Awards.
- Getting an opportunity to showcase old BAFTA winners as well as the latest award-winning flicks.