A social media mechanic that would excite users about Diesel’s new range of sunglasses — while also offering real value.
A fun photo grading app to style a users’ summer, just like the sunglasses.
Diesel’s S/S 12 collection of women’s shades is all about personality, with each style designed to show off the unique character of the wearer. And sunglasses are more than just a fashion accessory: they change the way that you experience your whole summer, and how people experience you. We decided to create a Facebook app to reflect this.
Sunamatic is more than a photo grading app — it makes a copy of each photo that a user uploads, stylises it, and posts it to a dedicated Sunamatic album. Once the user connects on Facebook, the app keeps running in the background — keeping photos looking stylish all season long.
- Working with our clever friends at Koffeecup, who created a beautiful user experience.
- Our first venture into the increasingly-popular world of photo apps.
- Watching uptake increase dramatically early Saturday morning after the launch when people started uploading their photos from Friday night.