The site focusses on success stories where giving cows, goats, chickens and seedlings to people has empowered them to become self-sufficient.

Charming, simple illustrations and typography keep the site welcoming and engaging.

And we built an online farm. A Big Cow Farm.

An engaging way to explore the 'power of multiplication', a virtual farmyard where the user can 'add a cow' and witness the effects of multiplication in action. Over 40,000 users interacted with The Farm.

The results of the online appeal were excellent - in fact Christian Aid's most successful ever. The campaign ran for six weeks, and by the end of June over £200,000 had been raised through online alone - which is none too shabby for a farm of virtual cows.