We worked with Monkey and Charlotte's management to produce a site to complement her TV show as well as to be a platform to manage her celebrity.

Celebrity sites often put them up on pedestals, out of reach. Charlotte's fan base are drawn to her because of her down to earth, girl-next-door charms. The site's open and chatty style build on this naturalism (not her naturism which would have driven far more traffic), welcoming people in and giving them more of the real Charlotte.

The official news of her pregnancy ran first on the site, generating enormous traffic. The site remains live and will burst into action once again when Charlotte goes back to work.

The site works in conjunction with her YouTube channel to make sure that both platforms are doing what they're best at.