Camron are a PR company, and we like them. They know about all the cool stuff before anyone else. And as a team they seem to have almost faultless taste. And of course they're good at what they do.

The idea for the site was to create something that would act as a social commentary.

A place where the Camron team can talk about their projects and inspirations as well as upload 'stuff' that they like.

Our first commercial project using Ruby on Rails, the site has a lightweight CMS that powers the blog-like site in a way that's appropriate to the audience. These are PR people running the site, not geeks. There's also things like a Moblog that allows them to keep the site fresh when traveling abroad.

The design compliments Camron's lifestyle and design client portfolio, enabling them to showcase their work and thinking in an interesting and informal way.

Go and have look - www.camron.co.uk