You know how it is. New Years Day. Belly swollen from eating too much over the last few weeks. Head throbbing a bit. House is a mess. So you start the year deciding to: get fit, stop smoking, cut out drinking, start reading more, get organised, lose weight, and probably some more stuff too ALL AT THE SAME TIME!

But we all know what happens next. You fail at one or two of them within seconds and immediately your good intentions start to collapse like a shabby house of cards.

"What's the point, I've failed".

Feeling like a failure and giving up is bad. So Boots put together a campaign based around making single-minded resolutions and Change One Thing was born.

Poke built a website that enabled community support where people could come together to get support and advice from both experts and people like them. We also put together a motivational email campaign filled with hints and tips. The campaign was integrated across retail, press, TV, PR and online.

Results: Lots of people signed up and stuck with the email program. The community was buzzing. Some people got fitter and healthier as a result. Which is nice.