BBC Green
for BBC Worldwide
Working with MultiAdaptor on the brand development
The homepage in all it's glory.
Set your own agenda for how to save the world.
What's small, green and round?
The new website for BBC Green - that's what. Designed by Poke in collaboration with branding agency MultiAdaptor for BBC Worldwide, BBC Green is the new sustainable living website aimed at the ordinary man and woman.
The BBC has a history of producing popular programming that covers environmental and "ethical" issues with flair and imagination. Our client, BBC Worldwide undertook extensive research into peoples' changing consumer attitudes, including green and ethical issues, and this website was developed as a direct result of an opportunity to plug the 'trust' gap.
The research showed that a large proportion of Britain is 'ethically aware & environmentally conscious', but it also showed that there's a lot of confusion and uncertainty about which sources can be trusted to provide you with information. The aim of BBC Green is to cut through the confusion surrounding these issues and help you make the choices that enable you to live a more sustainable lifestyle. BBC Green understands that you can't do it all, and that everyone has different priorities, so we've developed easy-to-use, easy-to-commit-to, 'action plans' that help people tackle the things that they can, in the order that best makes sense for them. BBC Green simply wants to help you make the right choices for you, your family and the world as you strive for sustainable living.
The BBC has a history of producing popular programming that covers environmental and "ethical" issues with flair and imagination. Our client, BBC Worldwide undertook extensive research into peoples' changing consumer attitudes, including green and ethical issues, and this website was developed as a direct result of an opportunity to plug the 'trust' gap.
The research showed that a large proportion of Britain is 'ethically aware & environmentally conscious', but it also showed that there's a lot of confusion and uncertainty about which sources can be trusted to provide you with information. The aim of BBC Green is to cut through the confusion surrounding these issues and help you make the choices that enable you to live a more sustainable lifestyle. BBC Green understands that you can't do it all, and that everyone has different priorities, so we've developed easy-to-use, easy-to-commit-to, 'action plans' that help people tackle the things that they can, in the order that best makes sense for them. BBC Green simply wants to help you make the right choices for you, your family and the world as you strive for sustainable living.
