BakerTweet
The brief:
Help the new café across from Poke put itself on the map.
Poke’s answer:
A ‘magical’ box that enabled the staff to announce the arrival of fresh baked goods via Twitter. It was both novel and useful, getting people talking and ensuring that locals knew when to turn up to get the freshest bread.
Nitty gritty
We built a wall-mounted, Wi-Fi device with a large, friendly dial for doughy hands. It had a bespoke Arduino circuit board and hygienic wipe-clean controls. We designed the CMS so even the tech-averse could edit the tweets and we trained the staff up, so they didn’t need us after launch. It solved a simple problem for bakers and customers, making them both happier.
Visit the site: bakertweet.com
Highlights
- Hearing about the first rush of customers when it launched
- Seeing Albion manager, Pete’s face when we first presented the idea
- Evan Williams (Twitter founder) tweeting about it and using it in a presentation
- Being included in MoMA’s Talk to Her exhibition in 2011
Related Projects
Awards
-
Art Directors Club
Bronze cube ‘New Media Innovation’ 2010
-
One Show Interactive
Bronze Pencil ‘Other Interactive Media’ 2010
-
The Clios
Bronze ‘Other Interactive Media’ 2010