Protect The Human
for Amnesty International
Protest and protect.
A bit of website.
The badges connect together to form the logo.
A virtual badge on a real website.
A real badge, on a real cardigan.
Badge value
Poke were briefed to raise awareness of Amnesty’s new campaign to ‘protect the human’.
Each 'protect the human' badge has a unique etched number on the back.
Each number activates the badge online, opening-up the world of Amnesty International to the user, allowing them to tailor their involvement to issues that are relevant to them. Amnesty can segment and track these different groups and communicate with them accordingly.
Online the badge is a digital signature attached to signature files, posted on blogs etc.
Each 'protect the human' badge has a unique etched number on the back.
Each number activates the badge online, opening-up the world of Amnesty International to the user, allowing them to tailor their involvement to issues that are relevant to them. Amnesty can segment and track these different groups and communicate with them accordingly.
Online the badge is a digital signature attached to signature files, posted on blogs etc.
