Poke has worked with Alexander McQueen since 2002, and in this latest re-design of it's flagship website we introduced e-commerce for the first time for both mens and womenswear. 

Derived directly from the seasonal catwalk collection shows a selection of looks is presented with opportunities to buy the set of garments together, or individually - including accessories. For those who prefer to browse in more traditional ways, guided navigation helps you find the dress, top or trouser you're looking for. For each garment, sumptuous photography is provided with the opportunity to zoom and discover the detailing that Alexander is famous for. 

An inspiring editorial layer of content allows visitors to  "experience McQueen" and discover the theatre of his infamous live shows plus the unique and challenging collaborations he undertakes. Even the account and shopping cart functions of the site were considered to the very last detail, and re-cut around a McQueen aesthetic and ethos.