Probably the most cost-effective campaign of 2009 is our project for the Albion bakery in Shoreditch. On a budget that wouldn’t buy enough buns for an elephants’ tea party, Poke created BakerTweet.

Everyone knows that the best time to get your baked goods is when they're coming fresh out the oven. So, we figured that this could be a killer use of Twitter. Letting followers know that fresh goodies are ready right now. Bakeries don't want laptops or phones lying around in the kitchen; flour, eggs and technology don't mix so well. So, we built BakerTweet.

It's a bespoke piece of hardware (with Arduino-based guts) that allows our friends at Albion to select what's just been baked and then ping the relevant Twitter message out to their local followers. Meaning that we can perfectly time our trips to Albion to pick-up the freshest baked goodies.
 
BakerTweet has become a media phenomenon. Featured in The Evening Standard, The London Paper, London Lite. BBC local radio and even The Hindustan Times. Founder of Twitter, Biz Stone, was so enthusiastic that he signed-up and gave it a heavy plug in Wired magazine – and he’s an 8-hour flight from fresh cakes and scrumptiousness!

If you want to see what's coming out of the Albion's Oven - you need to follow @albionsoven on Twitter.