(Andy popped over to the British Library last week to chat about ‘cool digital stuff’. Here’s what happened…)

Our friends at the British Library invited me to show them some ‘cool digital stuff’. I decided that blinding them with progressive marketing opportunities might not be useful. Worse: that it could be counter-productive. 

So I showed them some ‘cool stuff’ and told them not to do it. Instead, I talked to them about smart, patient, gradual ways to modernise. Ways that adopt a progressive mindset, not necessarily the most progressive tools. And I argued that the smartest way to ease people into a shared future is to do so with plenty of lube…