This Wednesday, we’ll be downing tools at 2 pm sharp to get briefed for our third annual Hack Day.  Everyone at Poke gets divided up into teams who are given 24 hours to tackle a top-secret creative brief, competing head-to-head. When the clock runs out, it’s time for the teams  present to a panel of celebrity* judges. The best project will be awarded a valuable prize**.

What do we get out of Hack Day, besides a good time? Well, some pretty good projects – like last year’s winning The 100 Project, which won a Lovie Award, and runner-up Normal In Shoreditch, which nabbed a Lovie as well (and the moral victory, if you ask Eze). What kind of digital goodness will emerge from this year’s hard-fought competition? Watch this space…

*The identity of the judges is a secret. We assume that’s because they’re super-famous.

**The identity of the prize is also a secret. We assume that’s because it’s super-valuable.