Creating the most tagged photo - ever!
Last week POKE was at Glastonbury on the Pyramid Stage taking photos of the 70,000-strong crowd that were watching England play Slovenia. Back then it was sunny and we thought we still had a chance in the World Cup.
This week the football isn’t looking so good, but it’s still sunny and we’ve just launched GlastoTag for Orange - a rather beautiful deep-zoomable 1.3 gigapixel monster photo of the crowd where people can find and tag themselves and their mates using Facebook.
GlastoTag was created by stitching together 36 photos taken in under a minute using two incredibly expensive Hasselblad cameras, a rather skilled photographer (Douglas Fisher) and some cunning 180-degree manual panning action covering all 350 metres of the Pyramid Stage field and everyone in it.
If enough people get involved, Orange might even set a word record for the most people tagged in an online photo, which would be nice. With over three thousand people tagged in the first 48hrs, our chances are looking pretty good.
Even if you didn’t go, then have a play around. Never before have you been able to take such a close-up look at the Pyramid Stage crowd in such full billion pixel glory.
http://glastonbury.orange.co.uk/glastotag
The Beautiful Game
Team Shot and a couple of action shots here, caught by Fred.
Match report:
Poke 1 – AKQA 4As the Poke footballers took to the Mabley Green pitch, looking particularly dapper in their red and white strips, expectations were high and fitness levels low for this much-hyped fixture. Cheered on by a raucous travelling army and under the tactical guidance of manager Dom O’Neill, the scene was set for an epic encounter.
Attendance – 15
Man of the Match – Chris ‘bulldozer’ Condron
The game began at a frenetic pace, with both sides having good early chances. After a close opening, double disaster struck when AKQA went one nil up, and experienced Portugese shot-stopper Vasco limped off shortly after with what was later to be revealed as a dreaded metatarsal injury. The footballing world wishes him the best in his return to action, including David Beckham, who last night released this statement.
‘I really feel for the geezer. I went through exactly the same injury and I know how he’s feeling right now. All I can say is keep your chin up son and keep playing those tunes’.
Laughing in the face of adversity, the Poke boys rallied, and after some strong interplay in the middle of the park, captain marvel Andy Whitlock broke through, only to be hauled down by a floundering AKQA defender. With minimum fuss, the cool playmaker slotted home the penalty with aplomb. Cue wild (although somewhat delayed) celebrations from the travelling Poke fans.
Still Going Strong
Not many things are still going strong after seven years. The Spice Girls didn’t make it past five, people stopped getting excited about swine flu after six months, and children stopped feeding their Tamagotchis after about half a day.
But for whatever reason the Global Rich List, launched in 2003, continues to surprise people with their unexpected financial ranking in the world - which makes them feel instantly better about their income, and in turn puts them in a much happier place to think about giving some of it to a good cause.
It’s raked in over 400k uniques this week and had some nice mentions in the press, here and here. You won’t find it on Facebook because Facebook didn’t exist seven years ago (weird to think, eh?) but it has been making lots of twitter noise.
And best of all, the graphics are so retro they’ve come into fashion all over again. Sweet.
Pokexhibition
Ever wondered what the people of Poke get up to in their spare time? Steam-powered tank building, recording pop songs in Catalan, cardigan making, and animating the sound of ice-cream, apparently.
After using our reception to showcase other people’s creative work for a while now, we decided to self-indulge and use it for ourselves. So we asked Poke folk to gather any interesting work from their homes, attics and parents’ garages to display in a one-off Pokexhibition. There was no theme and anything was welcome, new and old… some even dating back to the year 2000!
In an exclusive hot-off-the-press interview, Liam Devereux, the official curator of Pokexhibition said
‘It was important this wasn't something exclusive to designers - LOADS of the company make stuff, or made stuff in their past life: Paintings, photos, sculptures, weird electronic stuff, cardigans, scrapbooks... so here was an opportunity to show it!’
Liam himself is showcasing a screenprint and something ‘a bit weird’, alongside 12 other talented Pokers.
Webby Nominations
Great news for Poke and our partners on these exciting projects. We're down to the final five nominees in two categories at this year's Webbys Awards. Not quite up there with the BBC's nine nominations, but not bad for a small outfit from London's East End. We're really happy that our work together with our friends at Aqueduct for Manchester City FC has made it through in an incredibly competitive Sports field, and that our homegrown project for The Albion Bakery - BakerTweet - has also made it into the running.
Manchester City Football Club has been nominated in the Sports website category.
Bakertweet has been nominated in the Online Guerilla & Innovation interactive advertising category.
The Webbys award two separate trophies (well car springs really). One is voted for by the members of the academy. The second - The People's Voice - can be voted for by anyone with access to the Internet and the will to register to vote. If you've got the will, we've got the work worth voting for.
So, go on, sign-up, log-in and vote, vote vote. The Webby People's Voice voting starts on April 13th and ends April 29th.
And the winner is...
The general election is over! Yahoo! came to us looking for a light, fun way to get people talking about politics. We gave them The People's Policies.
Simply put, people could make their own policies (better education; more ice cream) and it would go straight out to the public vote. The best policies were scattered across the web in Yahoo! ads so millions more could vote in-banner.
Real-time voting meant that the leaderboard was constantly changing – and our resident political cartoonist uploaded his interpretations of those policies as fast as he could scribble.
With more than 1 million votes cast, congratulations to Justin from Kent on his winning policy: 'Make Solar Power Cheaper!'
Manifesto
French Connection shows a new rugged and bearded face for 2010: The Man.
He's part of a new campaign to raise brand awareness and boost sales of their menswear collections.
At Poke, we were asked to create an online voice to germinate a new breed of born-again man-folk, launching side-by-side with the arrival of 'The Man' at French Connection.
The result is Manifesto, a blog made of manly hints, beefy tips and tough challenges. It's constructed by an editorial A-Team with experience at Vice, The Face and The Juke.
Manifesto also extends to a Twitter profile and Facebook page to spread the manly word around as much of Le Internet as we can get our big, coarse, man-hands on.
Check the MANIFESTO here.
